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Hey everyone! Justin here. :) Our guest today, Ryan Kulp, is truly one-of-a-kind…
He’s built marketing agencies, worked with companies like Red Bull and Coca-Cola, and consulted with countless entrepreneurs and startup founders… and he’s only 25 years old!
An established marketing expert, growth hacker, and entrepreneur, Ryan knows a thing or two about how to drive customers to a business… and it all starts with asking two very important questions, and understanding the difference between your “target” customer and your “ideal” customer.
This episode is absolutely packed with tips and takeaways… enjoy!
Episode 75: Show Notes
A few things we cover in today’s episode!
- Ryan’s background in entrepreneurship, and why he initially chose not to go to college…
- What a “corporation” actually is (and why corporations exist)…
- Ryan’s background in music, and how he played 100s of shows before “falling on his face…”
- Ryan’s start running events for companies like Red Bull, Coca-Cola, Samsung…
- How Ryan started learning about marketing and tech…
- Why removing distractions is so important to learning and productivity…
- How Ryan is making money managing his New York apartment…
- Ryan’s idea of using side gigs as “escape hatches” while working a 9-to-5 job…
- One of the biggest fallacies most entrepreneurs make…
- Why understanding “who” your customer is and “where” they are is super important…
- The difference between your ideal customer and your target customer…
- Why it’s important to find the fanatics in the group you’re targeting…
- How your target customers can “identify” themselves for you…
- Why it’s so important to bake marketing into your product or customer experience…
- What being an entrepreneur really is…
Links and Resources
- You can see everything Ryan is up to and pick up more of the awesome insight he shared today at RyanCKulp.com!
- Connect with Ryan on LinkedIn and on Twitter at Twitter.com/ryanckulp!
- Ryan mentioned a few blog posts in this episode… The Onion Crunch Dog, The Central Park Concert Hall, and How to Ship 5 Products in 5 Days!
- Ryan currently works with GrowthX.
- Ryan mentioned the book Crossing the Chasm by Geoffrey Moore. Definitely worth checking out!
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