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Hey everyone! :) Justin here. We just finished “launching” our House Flipping Formula training program, which is the flagship “product” we offer over at House Flipping HQ, our other online business. We typically launch it (open the doors to new members) once or twice a year.
And in today’s episode, we’re looking back on that launch and seeing how we did. Some things went well. Other things didn’t. And we’re definitely going to do some things differently next time…
Let’s dive in!
Episode 129: Show Notes
A few things we cover in today’s episode!
- What a “pre-launch” is and why it’s important…
- Why “inception” is an important concept in marketing…
- How to get your audience excited and involved in anticipating your launch…
- Why you need to “sell” if you want to be successful…
- How content marketing allows you to earn the right to sell to your audience…
- A day-by-day breakdown of how our launch went…
- What happened on the last night of our launch…
- The number of new members who joined through our launch…
- The revenue we made over the 10 days of the launch…
- Why February was an important month for us financially…
- Why it’s not just about the money…
- Why you need to charge your customers what you’re worth…
- What we’ll do differently when we open the doors to our House Flipping Formula program again…
- And a whole lot more!
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