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Want to learn a simple trick to increase your website’s conversion rate by 289%?  Then you need to listen to this interview…

Today, we’re honored to have Justin Christianson of Conversion Fanatics joining us on the podcast.  Justin is one of the top experts on conversion rate optimization… and he takes us on a deep dive into how to actually get results from your marketing instead of throwing your money away.

Yeah, it’s kind of a big deal.

If you’re an entrepreneur and you’re running an online business (or even a brick-and-mortar business), I guarantee you’ll come away from this interview with at least 3 or 4 key things you can put into action right now to increase your marketing results and make more money.

Sound good?  Let’s get to it!

Episode 38: Show Notes

A few things we cover in today’s episode!

• Justin Christianson’s background and how he got started in internet marketing…
• Why traffic is almost never the problem… it’s what you do with the traffic that matters…
• What it means to have “congruency” in your marketing… and why it’s important…
• The extremely short window of time in which you have to engage a visitor…
• The most important elements you need on a page to convert traffic effectively…
• How to structure and write a powerful headline…
• Why nobody cares about how great your product is… and what they actually care about instead…
• How to draw attention to the benefits of your product or service, rather than just the features… and why it’s extremely important…
• Why social proof is so important… and examples of “social proof” you need to be using…
• Why guarantees are important and how to structure them…
• Why it’s important to maximize the “above the fold” space on your website… and how many people you lose if you don’t…
• Justin’s number one piece of advice for aspiring entrepreneurs…

Links and Resources

• Tap into more of Justin Christianson’s conversion wisdom at ConversionFanatics.com!
• He’s also the author of the bestselling book Conversion Fanatic, which you can get on Amazon or at ConversionFanatics.com/book.
• Check out more conversion info at ConversionFanatics.com/blog.
• If you want to see conversion optimization in action, head over to WhichTestWon.com!
• Justin recommends the book The Slight Edge by Jeff Olson, which you can get on Amazon.

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