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You know when you go to the grocery store to buy just a few items, but somehow you end up coming home with a bunch of cookies and snacks you didn’t really mean to get?
That’s marketing at work.
We are all constantly being influenced by skilled marketers, nearly every minute of the day, wherever we are. You might be thinking “That seems wrong” or “That’s unfair.” But instead, as an entrepreneur, ask yourself, “How can I get a piece of this pie?”
In today’s episode, our goal is to “open up your marketing brain,” because in upcoming episodes, we’re going to be digging deep into some awesome marketing tactics!
Episode 45: Show Notes
A few things we cover in today’s episode!
- How marketing influences everything in life… from trips to the grocery store to interact with friends on social networks…
- How to turn your skill or experience into a scalable product that doesn’t ‘require your involvement
- You have something of value to share… whether it’s an idea, a skill, or experience in some area…
- Why getting in front of an audience and monetizing your idea or skill is so important…
- How someone we know has transitioned from being paid hourly to selling $10,000 products… that don’t require her ongoing time or involvement…
- Why it’s important not to sell yourself short…
- You don’t have to be loud or outgoing to be a successful entrepreneur…
- Entrepreneurs don’t fit into any mold… so don’t just assume you don’t have what it takes…
- Why it’s important to start looking at the world and taking notice of the various marketing tactics going on around you every day…
- Some exciting things we’re going to be covering in future episodes…
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