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Hey everyone!  Justin here.   :)  After listening to the meeting between Derrick and Jenny last week, I have to say I liked a lot of what I heard.  But there were a few between-the-lines things that struck me as a bit odd…

Needless to say, I had to keep listening… and today on the podcast, we’re sharing the second half of that meeting.

It turns out Jenny is really struggling to figure out some of the core things she needs to know to run a successful business… like who her target market is and what products she’s going to sell.  And Derrick is starting to get frustrated…

Episode 96: Show Notes

A few things we cover in today’s episode!

  • Jenny ponders what demographics to target, where her customers are located, how much they’re willing to spend, and whether or not “she” would be one of her own customers…
  • Jenny struggles to figure out where she’ll get products and how she’ll price them…
  • Why apparel companies need to have large margins on the products that they sell…
  • Why finding bulk clothes at wholesale prices will be essential for Jenny’s boutique…
  • The painful truth as to why boutiques tend to charge higher prices for the clothes they carry…
  • The next steps Jenny is going to have to take to move her business forward…

Links and Resources

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