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Hey everyone! Justin here. :) It’s no secret that Tara and I are still learning new things every day about business and marketing… and today is no different!
Today’s guest on the podcast is Josh Elledge, who is truly a publicity ninja. Josh has a ton of awesome tips and tricks to share on marketing, free PR, and how to bring more customers to your business… without spending money on advertising!
PR is something I really wanted to learn more about myself… and this interview blew my mind! Enjoy!
Episode 98: Show Notes
A few things we cover in today’s episode!
- Josh’s background as a journalist and his involvement in TV news…
- How his company SavingsAngel.com did $5 million in sales with only $500 spent on “advertising…”
- How Josh positioned himself as a subject matter expert and thought leader in the consumer savings industry…
- How he markets his business without any advertising…
- Why YOU need to be the one representing your brand… not a hired PR person…
- Why press releases aren’t particularly useful or effective…
- Why you need to focus on cultivating relationships with media representatives… and why you should start with the smallest media you can at first…
- The 3 things that you need to do BEFORE you reach out to the media… these 3 things are what media producers and journalists look for…
- Why influencers and producers often ignore unsolicited pitches from business owners…
- What your pitch SHOULD be about…
- What newsjacking is and how it works…
- Why Twitter is such an important channel for connecting with media representatives…
- How to use HARO to get press coverage… and the 3 things you need to do to make it work…
- Why it’s now easier than ever to connect with influencers for very little money…
- The number one job of an entrepreneur…
- The 2 best ways to grow your business…
Links and Resources
- Josh is the founder of UpEndPR.com, where you can grab his free guide on how to use 7 simple tools to amp up your publicity, free video training on how to create more buzz for your business, and more! Check it out!
- Josh is also the founder of SavingsAngel.com, an extremely successful site that helps people cut their grocery bills in half.
- One key resource Josh discussed in today’s episode is HARO, or Help A Reporter Out.
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